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Transforming Business Efficiency with through Outsourcing with A-Perform

Arbie Bernante, Editor-in-Chief
3 min read  |  19 March 2025

Outsource Offshore Staff in New Zealand with A-Perform A-Perform is the premier provider of offshore staffing solutions tailored for financial advisers in New Zealand. Powered by Guild Solutions, Inc., we deliver end-to-end investments, Kiwi Adviser admin support, insurance and mortgage administration support through a skilled Manila-based team combined with expert local market assistance. Trusted by over 15 Financial Advice Providers, A-Perform helps businesses streamline operations, reduce costs, and achieve sustainable growth. Start transforming your business today.

Contact us at team@a-perform.co.nz or 021 283 5065.


Running multiple businesses is no easy feat, and Sam Kodi knows this better than most. As a seasoned entrepreneur, Sam has faced countless challenges throughout his journey. Yet, none were as complex as those encountered with Smart Adviser, his financial advising business. Burdened with inefficient processes, low customer satisfaction, high employee turnover, and mounting operational costs without a corresponding increase in revenue, Smart Adviser seemed stuck in a downward spiral.

Between 2015 and 2023, the business saw the departure of 38 staff members—a significant blow to operations. Determined to turn things around, Sam sought guidance from Guild Solutions, Inc. (GSI). GSI President and CEO, Gel Nolasco, personally met with Sam in Auckland to delve into these pressing concerns. That pivotal discussion laid the foundation for a game-changing solution: A-Perform.

A-Perform: Revolutionising Offshore Staffing in New Zealand

A-Perform, born out of collaboration between Smart Adviser and GSI, is a premium provider of outsourced services specifically tailored for financial advisers in New Zealand. By combining world-class offshore staffing solutions with expert local support, A-Perform has redefined what it means to outsource offshore staff in New Zealand.

Offering end-to-end investments, KiwiSaver, insurance and mortgage administration support, A-Perform connects financial advisers with highly skilled professionals who excel in delivering outstanding results. The commitment to quality doesn’t stop there—A-Perform also provides on-the-ground expert assistance to ensure smooth and seamless operations.

Eddie Hempseed, one of A-Perform’s long-standing clients, shared his experience: “Our staff is excellent, and the support I receive from Sam and Maria is truly outstanding.” This testimonial reflects the core values of A-Perform: excellence, reliability, and unwavering support.

Unparalleled Growth and Proven Success

Since its inception, A-Perform has witnessed remarkable growth. Starting with just three staff members in Manila in December 2023, the team has now expanded to over 20 professionals and serves more than 15 Financial Advice Providers (FAPs) across New Zealand. With ambitious plans for the future, A-Perform is forecasted to grow to 30 staff by the end of 2025 and 100 by 2027.

This rapid growth underlines the value and efficiency of outsourcing offshore staff through A-Perform, making it an indispensable partner for financial advisers seeking to elevate their business performance.

Partner with A-Perform Today

Whether you’re grappling with operational inefficiencies or looking to scale your services, A-Perform is here to help. Let us be part of your journey to success.

Contact us today at team@a-perform.co.nz or call 021 283 5065 for more information.

Meet the author

Arbie Bernante
Editor-in-Chief
Arbie is a results-driven Business Manager known for his strategic thinking, operational excellence, and ability to build strong client relationships. With a keen eye for identifying growth opportunities and a hands-on approach to problem-solving, he helps businesses streamline operations, improve performance, and achieve sustainable growth. In addition to his business leadership role, Arbie serves as the Editor-in-Chief, overseeing the organisation’s news and insights platform. He leads the editorial direction, ensures content quality and consistency, collaborates with business unit leaders and contributors, and develops engaging articles that showcase industry expertise, company achievements, and thought leadership. His ability to combine strategic business insight with compelling storytelling helps strengthen the organisation’s brand, foster employee engagement, and communicate value to clients and stakeholders. Passionate about delivering practical solutions, Arbie brings together business strategy, operational excellence, and effective communication to drive measurable results and create lasting impact.

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